We are an experienced and professional team with invaluable insight in the South Pacific, North American, UK leisure travel markets. We offer personal representation of your business to our extensive network of travel industry contacts in New Zealand, Australia, UK, Europe, and North America. Our proven credibility, creativity and enthusiasm will help to successfully promote your product in each of these markets.


Firstly, our team will get to know your business by building a firm understanding of your unique offering. We do this by sourcing market research and analysing your competitors. This enables us to identify, target and grow your business using customised short and long term strategic marketing plans.

We tactically select partners from our extensive travel industry network to increase brand awareness and to increase sales and revenue.  We have a passionate and dedicated sales team who can assist in developing pricing strategies, incentive programs, contracts and tactical specials. Because we value the relationship between travel agents and your product we keenly manage ongoing industry training programs, sales presentations and have a strong presence at travel industry workshops and road shows.

We enjoy being creative and apply this enthusiasm to marketing strategies that will increase your presence in the media with tactical social media, online campaigns and targeted press releases. We can even audit your website and help you develop it further to ensure the right message is reaching your prospective consumers.

Our goal is to present the most effective ways in which you can invest time, energy and resources in sales and marketing promotions that will increase your business presence and exposure both locally and globally.


Vibe Pacific provides an important link of communication between you and your product, the travel trade industry and consumers who want to explore and discover the South Pacific and New Zealand. Our strength is defining the market that suits your product best, and making your story heard by consumers looking for the services and product you are offering.


  • Market research
  • Competitor analysis
  • Development of strategic marketing plans
  • Brand development
  • Image development & management
  • Collateral & sales tool development
  • Development of E-marketing strategies


  • Online travel agent management
  • Website audit and analysis
  • Social media development & management
  • E-newsletters
  • Travel agent resources & training tools
  • Channel management
  • Analytics & optimisation


  • Contracting and pricing
  • Development of pricing strategies
  • Industry training programs
  • Sales presentations
  • Travel trade industry contact management
  • Sales incentive programs
  • Tactical specials

Strategic media programs

  • Brand implementation
  • Media relationship management
  • Press releases

Event Representation

  • Event organisation/workshops/road show
  • Representation at consumer shows
  • Industry launches


We have worked with Sandi and the Vibe Pacific team since we took over the management of Sunset Resort in 2011. Sandi’s expertise and professionalism made our transition that much smoother and we are very thankful for her representation of our resort. Her industry knowledge and extensive contacts within the travel industry are central to the growth of our resort. We look forward to continuing our relationship with Sandi and her team as they continue to strengthen the Sunset Resort brand.

Tim and Colleen Darby, Resort Managers, Sunset Resort - Rarotonga, Cook Islands

The Vibe Pacific team are innovative and easy to work with. They are enthusiastic about their job and always make a great impression with wholesale travel staff, travel agents and travel consumers alike. We initially contracted Vibe Pacific to develop our brand in the New Zealand market and have been impressed with their cost-conscious approach to maximising our marketing dollars. The increased exposure we have gained in the New Zealand market has led us to recently extend our contract with Vibe Pacific to include the Australian market as well.

Betsy Eisler, Owner, Palm Grove Resort – Rarotonga, Cook Islands

Our relatively new tour operation needed an extra push to raise brand awareness and to strengthen our profile in the South Pacific tourism market. We have worked with Vibe Pacific for just over a year now and Sandi and her team are doing a fantastic job in making this happen for us. Sandi has great enthusiasm and commitment to our product which she clearly demonstrates through her representation for us. She is very personable and friendly and has been excellent in promoting our product and increasing our exposure in the marketplace. We are very happy with the services Sandi and her team provide and look forward to our continued relationship.

Serena Hunter, Manager, Koka Lagoon Cruises – Rarotonga, Cook Islands

Sandi’s dedication and work ethic as Managing Director of Vibe Pacific is outstanding. She took the time to understand our business and helped develop a marketing strategy that best suited our needs as an evolving resort. Sandi and her team are connected to an extensive network within the tourism industry making Vibe Pacific an extremely valuable asset. Not only have Vibe Pacific developed new and existing marketing opportunities but have also strengthened our brand and resort awareness through ongoing PR exposure. It is, and will remain, a pleasure doing business with Sandi and Vibe Pacific.

Nick Darling, Managing Director, Volivoli Beach Resort & Ra Divers - Fiji

Why Neill and I chose Sandi @ Vibe Pacific to be part of marketing our business?

Hindsight as they say is a wonderful thing but now with our past and proven experience with Sandi at Vibe Pacific we can honestly say investing in a representation company has generated what all businesses need which is return on that investment.   It is never an easy decision to take on representation for your family business when you have developed it from scratch and it has been your total focus for many years.  We had a choice to continue with our own marketing efforts to generate similar results or look proactively at a collaborative model that provides flexibility of another marketing resource who is out in the field, in-market, in-touch and on the ground pursing opportunities or providing relevant updates to industry.  It came down to the fact we simply could not achieve the growth we needed for our business sustainability with our limited marketing resources on a timely basis (excuse the pun!).
Looking back what continues to make us realise we have made a sound decision is from the outset Sandi and her team have had a strong vested interest in that our success is undoubtedly their success. We were also well aware of other representative companies and had seen first-hand how others appeared to represent their own interests before their client companies.  Sandi has always been an integral part of our team, living our brand and representing us as we would present ourselves – a personal yet professional approach to relationship building, culturally astute with overwhelming Kiwi pride and a one-eyed focus on NZ as a destination of choice for our potential clients.  Her extensive experience and reputation speaks for itself with being well connected and truly admired by industry trade partners and peers and a positive point of difference is that she is actually a New Zealander passionate about selling products from her homeland.  Her optimistic personality and love of life really stands out for us as these are the types of people we already have work with us.  We are often provided with unsolicited feedback on how impressed people are when dealing with Sandi and most importantly how passionate she is about our business, New Zealand and our Pacific Region.
We realise many other forward thinking and progressive businesses, family businesses like ours, could benefit from using Sandi and the team at Vibe Pacific to grow their business potential.  For us it is not a question now of whether we can afford it, the answer now is we can’t afford not have this invaluable business marketing resource.  We therefore have no hesitation in recommending you to actively consider having Sandi and Vibe Pacific be part of your marketing efforts.  We would welcome you to contact us if you wish to have a confidential chat with us about our experience in choosing what we now know has been a proven success and return on investment for us!
PS: I love Proverbs and here is a fitting Maori Whakatauki I would like to share with you and that sums up how we feel about working with Sandi at Vibe Pacific:
Ehara taku toa, he takitahi, he toa takitini – My success should not be bestowed onto me alone, as it was not individual success but success of a collective’
Nga mihi nui Ceillhe Sperath – KaiTohu/Co-Founder & Director of TIME Unlimited Tours, Time Unlimited Tours - New Zealand