We are an experienced and professional team with invaluable insight in the South Pacific, North American, UK leisure travel markets. We offer personal representation of your business to our extensive network of travel industry contacts in New Zealand, Australia, UK, Europe, and North America. Our proven credibility, creativity and enthusiasm will help to successfully promote your product in each of these markets.
WHAT WE DO
Firstly, our team will get to know your business by building a firm understanding of your unique offering. We do this by sourcing market research and analysing your competitors. This enables us to identify, target and grow your business using customised short and long term strategic marketing plans.
We tactically select partners from our extensive travel industry network to increase brand awareness and to increase sales and revenue. We have a passionate and dedicated sales team who can assist in developing pricing strategies, incentive programs, contracts and tactical specials. Because we value the relationship between travel agents and your product we keenly manage ongoing industry training programs, sales presentations and have a strong presence at travel industry workshops and road shows.
We enjoy being creative and apply this enthusiasm to marketing strategies that will increase your presence in the media with tactical social media, online campaigns and targeted press releases. We can even audit your website and help you develop it further to ensure the right message is reaching your prospective consumers.
Our goal is to present the most effective ways in which you can invest time, energy and resources in sales and marketing promotions that will increase your business presence and exposure both locally and globally.
HOW WE DO IT
Vibe Pacific provides an important link of communication between you and your product, the travel trade industry and consumers who want to explore and discover the South Pacific and New Zealand. Our strength is defining the market that suits your product best, and making your story heard by consumers looking for the services and product you are offering.
Marketing
- Market research
- Competitor analysis
- Development of strategic marketing plans
- Brand development
- Image development & management
- Collateral & sales tool development
- Development of E-marketing strategies
Online
- Online travel agent management
- Website audit and analysis
- Social media development & management
- E-newsletters
- Travel agent resources & training tools
- Channel management
- Analytics & optimisation
Sales
- Contracting and pricing
- Development of pricing strategies
- Industry training programs
- Sales presentations
- Travel trade industry contact management
- Sales incentive programs
- Tactical specials
Strategic media programs
- Brand implementation
- Media relationship management
- Press releases
Event Representation
- Event organisation/workshops/road show
- Representation at consumer shows
- Industry launches